In 2020, the Agency introduced SMMPA 2.0, a strategic initiative to reshape its generation portfolio. Key tenets of the strategic initiative are the retirement of the Sherco 3 coal-fired power plant in 2030 and replacing it primarily with wind and solar generation as well as investing in maximizing the potential of electric vehicles, and preparing for technological advances in the electric industry.
But at its core, SMMPA 2.0 is about investing in the future. A future that provides for the electric needs and wants of our children, grandchildren and great grandchildren. Today’s youth are articulating a vision for power generation that is defining our path forward. Their imagined future is carbon neutral and driven by the power of the sun and wind.
In their future, we see our future.
It is around this notion that SMMPA has developed its new ad campaign. In this campaign, we explore our SMMPA 2.0 strategic initiative through the eyes of children. In a light-hearted role reversal, two children explain elements of the initiative to two adults who are working a lemonade stand. We also have these same two kids setting out on a tour of the SMMPA member communities and making mention of something unique about each community.
Click here to view our new ads. We hope you enjoy!
